π 3 min Read
"Mistakes were made."
Four words. Zero owner. It's the corporate cousin of "I'm sorry you feel that way", and both belong to a family worth knowing: the non-apology.
A non-apology is a sentence that looks like remorse but does the opposite job. It shields the speaker and quietly relocates the problem onto you. So you walk away carrying two things: the original hurt, plus the odd new sense that you were too sensitive to begin with.
The damage isn't the missing "sorry." It's that second injury. A real apology closes a loop. A fake one reopens it - and hands you the blame for the mess.
The whole difference often lives in one grammar choice:
Fake: "I'm sorry you took it that way." (subject: you)
Real: "I was wrong to say that. I'll be more careful." (subject: I)
That's it. The honest version puts the speaker on the hook. The fake one puts you on trial.
Here's what I personally believe: owning a mistake plainly - no "if," no "but," no passive voice - is one of the most underrated moves in leadership. It costs a little pride and earns a lot of trust.
So next time it's your turn to say sorry, run the small test: is the subject of your sentence "I" - or "you"?
Maik


Maik Frank
Maik is a PCC Executive Coach and the founder of IntelliCoach.com. He has coached and trained over 400 People Leaders to improve their communication skills and offers guaranteed measurable growth to his clients. He also hosts the Coaching Leader Podcast.
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